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Joanna Lin is a multidisciplinary creative and founder of STUDIO.JO, a boutique agency known for crafting cinematic content and storytelling for the bar and hospitality industry.
With a sharp eye for capturing moments, she has evolved into a force behind the camera, leading creative campaigns and managing social media for award-winning bars such as Employees Only, Martiny’s, and Shinji’s, while also collaborating with brands under Diageo, Bacardi, Suntory Global Spirits, Pernod Ricard, Campari, Michter’s, Sazerac, and more. Through her travel and lifestyle platform “Ready Set Jo”, she shares her insatiable curiosity about the bar & hospitality industry as well as her passion for photojournalism. Her work blurs the line between social media strategy and storytelling, turning creatives into engaging narratives and brands into captivating experiences.