Joanna Lin is a multidisciplinary creative and founder of STUDIO.JO, a boutique agency known for crafting cinematic content and storytelling for the bar and hospitality industry.
With a sharp eye for capturing moments, she has evolved into a force behind the camera, leading creative campaigns and managing social media for award-winning bars such as Employees Only, Martiny’s, and Shinji’s, while also collaborating with brands under Diageo, Bacardi, Suntory Global Spirits, Pernod Ricard, Campari, Michter’s, Sazerac, and more. Through her travel and lifestyle platform Ready Set Jo, she shares her insatiable curiosity about the bar & hospitality industry as well as her passion for photojournalism. Her work blurs the line between social media strategy and storytelling, turning creatives into engaging narratives and brands into captivating experiences.
Current & Past Clients
Aberfeldy
Aberlour Whisky
Altamura Distilleries Angel's Envy
BACARDI US
BAILEY’S IRISH CREAM
Bar Belly
Bar Convent Brooklyn
Bar Madonna
Bartender Magazine
Blu On The Hudson
Bombay Sapphire
Buffalo Trace Distillery
Burns Distilled
Campari Group
Celaya Tequila
Chef Masa Takayama
Chivas
Chrome Horse Tequila Diageo US
Don Julio TEQUILA
Dos MAderas Rum
Employees Only
Fords Gin
Four Pillars Gin
Four Seasons Hotels Glendalough Gin
Great Jones Distilling
Herradura Tequila
Hilton Hotels
Jameson US
Jeffersons Bourbon Johnnie Walker US
JOSE CUERVO TEQUILA
KABIN
Kikori Whiskey
L'Americana
Laphroaig
Lost Irish Whiskey
MAKER’S MARK
Martell Cognac
Martiny's
Michter's Whiskey
Midnight Blue
MORTLACH WHISKY
Nikka Whisky
NoHo Hospitality Group Paradise Lost
Pernod Ricard US Redbreast Whiskey
Remy Cointreau
Roe & Co Whiskey
Sazerac
Seventy One Gin
Shinji's Bar
Suntory Global Spirits
TEN TO ONE RUM
Tequila Ocho
UME Plum Liqueur
Walker Hotels
YOSHI Matcha Liqueur Zacapa Rum